Strategic Marketing Management 2 Assignment Example | Topics and Well Written Essays - 2250 words

Strategic Marketing Management 2 - Assignment Example The target market comprise of early adopters and technophiles. The marketing mix for Prius shows that it is a great product with superior technology. It has used great promotions and effective distribution channel in order to promote Prius. The internal resources of the company namely the production system, corporate culture, distribution channels and financial resources are the key factors which have helped Toyota attain market leadership. The report then analyzes the external situation in terms of competition and macro environment. There is intense rivalry among the major players namely GM, Ford, Chrysler, Honda, Nissan. Honda was the first company to launch hybrid cars after Toyota. The macro environmental factors include strict emission norms by the US government, efforts to save the domestic industry and so on. The report concludes with the SWOT analysis of the company and with strategic recommendations. Toyota first entered US in 1957. Today Toyota is the market leader in the global automobile market. The production system of Toyota is accepted worldwide and every company is trying to implement the production system of Toyota. Realizing the need for economical cars, Toyota was the first company in the world to come out with hybrid technology cars. It came out with the Prius in 2000. The share of hybrid vehicles in US is 2.5% which is the highest in the world. The report tries to analyze the internal and external situation that is affecting Toyota Prius. It tries to find out the market situation, target market, marketing mix, supplier situation and the internal resources and capabilities of Toyota. It then analyzes the external environment in the context of industry rivalry and the macro environment. The automobile industry in US was the largest in the world till 2009. It was the most attractive destination for all car manufacturers. However due to recession which has affected US the most, the sales has declined considerably. The sales of automobile

The Ellen Show Assignment Research Paper Example | Topics and Well Written Essays - 500 words

The Ellen Show Assignment - Research Paper Example Amidst occasions, she and the group of onlookers move to the music played by D.J. Tony Okungbowa. The website of the TV show which is www.ellentv.com is fast and snappy. It is bright and colorful but fewer colors would not have harmed the eyes for that sake. In order to maintain the viewership in the television channels they do not broadcast their full episodes on their website instead just a brief overview of the show or the episode is given. The website has lot of endorsement for other brands who try to promote themselves through the show. In my opinion these promotions should not be given all over the websites rather they can create a separate section for the promotions and brands related to Ellen Degeneres. Let us talk about the recommendation for the show. The show is one of the most popular in the world and does not have any negative side to it. So we cannot say that is harmful for the kids as such. It is funny, spread awareness and makes people dance. One suggestion that can be given as a viewer is that Ellen is only shot in USA which does not give the world wide fans a chance to be in the show. It is a show which is broadcast all the globe and it is loved and appreciated by people of every country and religion. They can conduct an Ellen Tour like those conducted by music artist and travel all over the world to meet the global fans. This is further make the show popular and people from various countries can have a chance to watch the show live. This event can be done once every season and they can probably one geographic region at a time. The Ellen application is available for apple devices and android platform. But there are other platforms such as blackberry and windows phone whic h are equally popular. In my suggestion they should make the applications for these platforms as well to increase the fan falling. As far as the famous lines in the show are concerned, there isn’t any. It is just a show named after a celebrity who is a comedian and brings